Receiving the coveted Brand of the Year award for Munchee
Munchee, the flagship brand of
Ceylon Biscuits Ltd. (CBL) clinched the coveted ‘Brand of the Year’ title at
the SLIM Brand Excellence Awards 2020.
‘Brand of the Year’ was among five awards claimed by Munchee in an impressive
sweep which included ‘Local Brand of the Year’ – Gold, ‘Export Brand of the
Year’ – Gold, ‘Best New Entrant Brand of the Year’ – Gold for Munchee Choc
Shock and ‘Product Brand of the Year – Silver’.
This was the eighth consecutive time that Munchee has won the ‘Brand of the
Year’ award and is the only brand to win this coveted award for four
consecutive years in the 19-year history of SLIM Brand Excellence Awards.
Commenting on the win, Ceylon Biscuits Ltd. General Manager Marketing Janmesh
Paul Anthony said: “This is a testament to the trust that our consumers have in
us and the commitment and passion of the CBL family to achieve our purpose of
creating enriching moments of happiness across Sri Lanka. Each one of us at CBL
is truly invested in delivering the best quality products and purpose driven
growth for Sri Lanka through every biscuit we make, so we are truly grateful to
our consumers who make the extraordinary Munchee journey a possibility.”
“Munchee continuously evolves its product offering through innovative recipes
and technology to meet consumer needs and wants,” says Janmesh, adding that
this consumer-centric approach has been a key factor in the Munchee brand’s
growing demand in Sri Lanka and in over 60 countries across the world.
CBL Group brands Munchee, Ritzbury and Samaposha won a total of 11 awards at
SLIM Brand Excellence Awards 2020 held at the BMICH, recently. Over 100 brands
were evaluated under 14 categories to recognise high performing brands. Each
entry was subjected to a stringent evaluation process, where all aspects of the
brand were thoroughly evaluated.
The brands that emerge as top scorers of the six main categories and the
special categories were further subjected to evaluation by an esteemed panel of
judges who declare Gold, Silver and Bronze winners and the esteemed ‘Brand of
the Year.’
The CBL team at SLIM Brand Excellence Awards