Munchee, Sri Lanka’s largest biscuit manufacturer and exporter, recently announced that it was preparing to enter its 54th year with the theme “Api hadanne biscuit vitharak nemei “ meaning ‘ We are not just making biscuits”.
Over the past five decades the Munchee brand has become extremely popular among consumers in Sri Lanka and abroad. Meanwhile Munchee Biscuits are exported to more than 60 countries, covering all the continents, which provides ample testimony for its ever growing popularity. It is noteworthy to mention that Munchee has been adjudged Sri Lanka’s number one brand for eight times.
CBL General Manager Marketing Janmesh Paul Anthony, said that Munchee has done more for the benefit of the Sri Lankan society than just its success as a business as well as a brand, through many CSR initiatives. Adding that he said Munchee is delighted to be able to reach the hearts of people of all walks of life due to its caring approach.
The General Manager of Munchee Marketing said that the decision to enter the 54th year under the theme “Api Hadanne biscuit vitharak nemei” – “We are not just making biscuits’ was made to emphasize to all stakeholders that we are committed to furthering the Corporate Social Responsibility Initiatives that we have been doing so far under the Munchee brand.
Munchee during the period of over fifty years has extended its active community care in the fields of education, youth & sports, arts and culture , community development , environment protection and disaster relief. Under these areas currently hundreds of programs are in operation whilst bringing benefit to many communities.As such,Janmesh Paul Anthony said it was appropriate to highlight just a few of them.
The Gamata Sarana Community Development Program with the active Munchee patronage has been involved in the upliftment of livelihood of the people in the remote villages. The main objective of this initiative is providing common facilities required for day to day living . Under this, large number of common amenities such as drinking water facilities, classrooms, community halls, small bridges and libraries have been provided.
At present about 170 Community Development projects implemented with Munchee financial assistance have been handed over to the people. It has created a value of around Rs. 100 million for more than two hundred thousand beneficiaries .
CBL’s General Manager Marketing Janmesh Paul Anthony said he is pleased that Munchee has been a symbol of affection and caring for more than 50 years, bringing the CSR programs of Munchee closer to the people and winning their hearts. As Munchee stepping into its 54th year, the aim is to make that Corporate Social Responsibility commitment more meaningful by choosing the theme ‘We are not just making biscuits’.