Munchee,
the flagship brand of Ceylon Biscuits Ltd. (CBL) clinched the prestigious
‘Brand of the Year’ title at the SLIM Brand Excellence Awards 2021 held
recently at the Monarch Imperial. The prestigious SLIM Brand Excellence Awards
recognises the best brands in Sri Lanka and is a highly competitive process.
This year, the awards process recorded the highest number of entries and brand
participation in the history of the award.
This is the ninth time that Munchee has won the
coveted Brand of the Year title and it is the only brand to have won the title
for five consecutive years in the 20-year history of SLIM Brand Excellence.
Brand of the Year was among six awards claimed
by Munchee in an impressive sweep which included Local Brand of the Year –
Gold, Product Brand of the Year – Gold, Export Brand of the Year – Silver,
Product Brand of the Year – Silver and Local Brand of the Year – Bronze for
Munchee Super Cream Cracker.
Commenting on the achievement, Ceylon Biscuits
Ltd. (CBL) General Manager Marketing Janmesh Paul Anthony said: “This is a
testament to the trust that our consumers have in us and the commitment and
passion of the Munchee family to achieve our purpose of creating enriching
moments of happiness across Sri Lanka. Each one of us at Munchee is truly
invested in delivering the best quality products and purpose driven growth for
Sri Lanka through every biscuit we make, so we are truly grateful to our
consumers who make the extraordinary Munchee journey a possibility.”
He added, “Munchee continuously evolves its
product offering through innovative recipes and technology to meet consumer
needs and wants. This consumer-centric approach has been a key factor in the
Munchee brand’s growing demand in Sri Lanka and in over 65 countries across the
world earning Munchee the accolade of Sri Lanka’s Best Brand Exporter as well.”
During the selection process Munchee competed
with over 100 brands that were evaluated under 14 categories to recognise
outstanding, high-performing brands. Each entry was subjected to a stringent
evaluation process, where all aspects of the brand were thoroughly appraised
under guidelines set by SLIM authorities.
Munchee’s continuous wins in local and
international forums are a result of the strong community ties that the brand
has built over its 50+ year history, under core values of caring, quality,
innovation and integrity. As one of Sri Lanka’s foremost brands, Munchee,
manufactured under the CBL Group, plays a key role in creating growth
opportunities in consumer communities through product and brand strategies.